GÜD started with a simple thought, why settle for iced tea that looks good but tastes fake? We wanted something real. Something you’d actually crave on a hot day or after a long one. So, we took real Ceylon black tea, added bold fruit flavors, and kept everything clean, honest, and full of life. Every bottle is made to feel like that little pick-me-up you actually deserve! It’s refreshing, flavorful, and packed with good vibes. No fluff, no fillers, just GÜD.

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But GÜD isn’t just a drink or about what’s inside the bottle, it’s a reflection of the people behind it. We’re not some perfect group of founders with all the answers, we’re real people with real stories. Some of us are confident, some are anxious, some are total perfectionists, and some are a little nerdy. We’re friends, parents, dreamers, and doers trying to figure things out just like everyone else but that’s what makes us real. We laugh too loud, we overthink, we stay up too late. We’re all just trying to do our best, care about what we put into our bodies, how we treat others, and how we show up in the world, and stay hydrated along the way.

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That’s why GÜD exists for everyone. It’s not here to impress you or preach to you. It’s here to make you feel… well, GÜD! To remind you that you don’t need to change who you are to enjoy something that’s made with care. We wanted a drink that everyone, our friends, our parents, our kids, and our neighbors could share and actually enjoy. Something honest. Something that fits into real life, not just picture-perfect moments.

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At the end of the day, we all deal with life in our own messy, beautiful ways. We’re not here to tell you how to live, or what to feel. We’re here to remind you that it’s okay to just be human and to have good days, bad days, and everything in between. Because no matter where you are, or who you are, there’s always a moment to feel GÜD.

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So take a sip. Breathe. Smile.
This is GÜD! Real tea, real people.